![]() ![]() To help you take your first steps, we’ve prepared a list of digital storytelling tips for beginners. Sequential storytelling as a brand strategy on social media requires knowledge, skills, and budgets. ![]() □ Less flexibility within your content strategyĥ tips to mastering digital storytelling skills □ Several stories are more expensive to produce □ Time-consuming and complicated media planning □ Not every content producer is keen on sequels □ More emotionally appealing to audiences Sequential storytelling disadvantages: □ Your brand and message becomes more memorable □ Higher campaign conversion rates than single visual stories In marketing terms, sequential storytelling can result in a higher ROI (return on investment), but still requires large investments. Moreover, if everything you put out is interconnected, the effectiveness of your communication drastically increases. The more often potential customers hear from you, the more likely they are to remember you. So what makes marketers choose sequential storytelling? The main answer: higher engagement and conversion rates. In addition to that, editing sequences at later production stages is difficult, expensive, and not always realistic. In order to create a plot for the general and individual stories, you’ll need to involve a higher-level specialist (which is expensive). However, there are also certain issues that keep marketers from using this technique.įirst of all, creating a sequence of stories takes significantly longer than a single promotional video or publication. The potential for using sequential stories in marketing is huge. Here is a sequential billboard campaign by Adidas featuring a hypnotizing GIF-effect.ĭoes sequential storytelling mean better ROI? Sequential storytelling can be used both online and offline.
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